About the 2016 National Buffalo Wing Festival

 

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15th Annual National Buffalo Wing Festival

LOCATION
Coca-Cola Field - Downtown Buffalo, New York (Home of the AAA Buffalo Bison Baseball Team)

DATES
Labor Day Weekend
• Saturday, September 3rd: 12 - 9pm
• Sunday, September 4th: 12 - 7pm

CROWD ESTIMATE
• 70,000+ attendees over two days


FESTIVAL DEMOGRAPHICS
Average Age: 39.3
College Educated: 95%
Married: 42%
Average Household Income: $82,583
Male: 56%
Female: 44%

OVERALL SATISFACTION
Overall satisfaction with the event averaged 4.4 on a scale of 1-5, with 5 being excellent. The most prevalent multiple verbatim reasons given behind high ratings included:
    “Wings” (11%)
    “Great event” (10%)
    “Fun” (6%)
    “Great food” (6%)
    “Great time” (6%)
    “Atmosphere” (5%)
• Survey conducted in 2012 by Ruth Diamond Research, Inc.
• Ruth Diamond Surveys rated these as very strong demographics for marketers/advertisers

BENEFITING CHARITIES
• Meals on Wheels of WNY
• Alzheimer’s Association of WNY
• Food Bank of WNY
• Food Shuttle of WNY (Feeding the Hungry)

ADVERTISING
• PRINT - Buffalo News, Night Life Magazine
• TV - WGRZ TV2 (NBC), WKBW TV7 (ABC), FOX TV
• RADIO - WGR550 Sports Radio, Kiss 98.5 Radio,
   WBEN News Talk Radio, STAR 102 Radio

PAST MEDIA COVERAGE
Today Show, NBC Nightly News, CBS Morning Show, CBS National News, Good Morning America, ABC National News, CNN, MSNBC, Fox & Friends, Fox News, The View, Regis & Kelly, Food Network,Travel Channel, Emeril Live and many more. Hundreds of print articles have also been written in newspapers and publications including USA Today, New York Times, Saveur Magazine, and Parade Magazine.