National Buffalo Wing Festival
Mobile App Advertising Opportunities

About the Festival  |  About the Mobile App  |  App Sponsorship  |  App Advertising Packages

 

With mobile usage at an all-time high, mobile advertising is a simple, yet highly effective way to advertise in today's technology-driven world. With over 70,000 estimated attendees expected to attend the National Buffalo Wing Festival this year, our new mobile app is an excellent way to increase your brand awareness. 

The app we will be using is designed and built to dramatically increase attendee engagement by "gamifying" the attendee experience. While the app does include restaurant and vendor information, schedules, and maps, attendees automatically earn points by simply using the app. They can earn points and special badges for prizes in various ways like interacting with sponsors, posting status updates, taking selfies, answering surveys and polls, and completing special game challenges.

To purchase one of these advertising packages, please click here to fill out an information form. We will contact you with more information and send you an invoice for your selection. If you would like more information about these new and unique advertising avenue, or would like to see a quick demo of the advertising opportunities, please contact us! You can reach us anytime at:

Jeannie - jeannie@powereventgroup.com or (716) 998-3921
Josh - josh@powereventgroup.com or (757) 876-3882

Advertising Options
 

Promoted Post
A Promoted Post is a message pinned to the top of the activity feed, which is an internal, live feed in the app, similar to a Facebook or Twitter feed. The activity feed is typically the most accessed section of the app, and is the default screen the app opens to. A Promoted Post can effectively place your message in front of your audience by featuring an image and message, as well as a link to your app profile or website. Each Promoted Post will be active on the top of the Activity Feed for 60 minutes. Post-event analytics, including ad impressions and clicks, will be provided
following the event.





 

Live Poll
Collect information while creating brand awareness! A live poll appears on top of the Activity Feed while the poll is active. This is a great way to get your brand in front of the entire audience while collecting valuable information. Live polls remain active for 90 minutes. Poll results will be provided following the event.









 

Festival Challenge & Branded Achievement Badge
Provide one more reason for attendees to visit or interact with you by having a custom virtual badge for them to earn. With the QR code reader built into the app, attendees scan a QR code we will provide to earn a custom virtual badge. Attendees can then show you or a WingFest staff member at the App Support tent to redeem for a prize you provide. 

Examples:
- First 50 attendees that show badge each day will receive a free bottle of wing sauce
- First 25 attendees that show badge will receive branded apparel or merchandise
- All attendees that show badge will receive a coupon
- All attendees that earn the badge will be entered in a drawing for gift card or gift basket

There are many unique ways to Get in the Game!
Power Event Group will work with you to create customized challenge that increases your brand and meets your unique goals and manage prize redemption.


 

2016 National Buffalo Wing Mobile App - Advertising Package
Investment: $500
• 1 Promoted Post (60 minutes)
• 1 Live Poll
• Poll results and ad analytics (ad impressions and clicks) will be provided following the event

2016 National Buffalo Wing Mobile App - Gaming Package
Investment: $500

• 1 Custom Challenge & Branded Achievement Badge
• Description in WingFest Challenge app section

2016 National Buffalo Wing Mobile App - Combo Package
Investment: $750

• 1 Promoted Post (60 minutes)
• 1 Live Poll
• 1 Custom Challenge & Branded Achievement Badge
• Poll results and ad analytics (ad impressions and clicks) will be provided following the event


To purchase one of these advertising packages, please click here to fill out an information form. We will contact you with more information and send you an invoice for your selection.