Are you integrating new technology into your event this year? Congratulations! Isn’t it exciting? Whether you are adding a new event app or implementing online registration, one of the most important aspects to consider is your audience. We love to geek out about a new product, but we always have to remember not everyone is as excited about it as we are! Your audience is the key to your success. It is up to you to prepare them for anything you throw at them, especially if it something new and may seem scary!