The craziness of 2020 leads us to consider the phrase, "What If?". Until now, there were often too many things weighing us down and controlling the ways things had to be done. Take the time now to reconsider what an event looks like - and what it could look like.

When creating and building a completely new event model, there are different phases and layers to consider.

PHASE ONE: Develop your virtual event strategy. Create goals and imagine attendee experience possibilities. Explore the level of production value you are looking for.

PHASE TWO: Based on event and attendee wants and needs, narrow down experience possibilities. Determine the best platform (or platforms) to use.

PHASE THREE: Imagine and build out processes and communication throughout each digital platform being used. Without clear communication and smooth processes to get your digital audience to and around your event, they will not stay.

PHASE FOUR: Keep your attendees engaged, active, and happy - before and during the event. If their experience is glitchy, clunky, or confusing, your audience will get frustrated and leave.

Communication is the key. Digital attendees are not captive like they would be in a live event. You have a distinctly smaller window of opportunity to get them engaged and comfortable with the virtual platform. While many technology companies have great FAQ sections, that is not enough. Determine what information your unique event and audience needs, and how to best communicate it. The bottom line is that your digital attendees want something that works smoothly. They want the magic.

There are lots of questions to ask and solve, but there are digital platforms and virtual environments that will work for you, regardless of your needs. Our goal throughout this year and moving into 2021 is to help planners get adjusted to the virtual resources, discover the possibilities, and to use the technology to its fullest (and smoothest) potential.

Cheers!

Jeannie and Josh

Tech Bits