App Sponsorship - 2016 National Buffalo Wing Festival

National Buffalo Wing Festival
Mobile App Sponsorship Opportunities

About the Festival  |  About the Mobile App  |  App Sponsorship  |  App Advertising Packages

With mobile usage at an all-time high, mobile advertising is a simple, yet highly effective way to advertise in today's technology-driven world. With over 70,000 estimated attendees expected to attend the National Buffalo Wing Festival this year, our new mobile app is an excellent way to increase your brand awareness. 

The app we will be using is designed and built to dramatically increase attendee engagement by "gamifying" the attendee experience. While the app does include restaurant and vendor information, schedules, and maps, attendees automatically earn points by simply using the app. They can earn points and special badges for prizes in various ways like interacting with sponsors, posting status updates, taking selfies, answering surveys and polls, and completing special game challenges.

If you would like more information about this new and unique sponsorship avenue, or would like to see a quick demo of the sponsorship benefits, please contact us. You can reach us anytime at:

Jeannie - jeannie@powereventgroup.com or (716) 998-3921
Josh - josh@powereventgroup.com or (757) 876-3882

Customizable Sponsor Options

Digital Sponsorship
Game Sponsorship
On-Site Festival Sponsorship
Optional On-site Command Center Add-Ons

Splash Page Co-Branded with Buffalo Wing Fest
    • Full-Screen visual appears when attendee open the app
    • Prime real estate with front-and-center impression
    • Depending on connection speed, image displays for up to 5 seconds

Company Name and Logo in App Stores
    • Company name and logo will appear on app store screenshots of splash page
    • Company name to appear in the text of app description. (i.e., Mobile app sponsored by…)

Dedicated Company Tab in Main Menu of App
    • Tab on main menu with sponsor name and logo as the menu icon
    • High level engagement seen by virtually all app users
    • Tab links to company profile within the app

iOS Header Logo
    • In-app header co-branded with WingFest & sponsor logo on iOS devices (i.e., iPhone, iPad)
    • Statistics show that typical usage results in more than half of attendees are on iOS devices

1 Push Notification
    • Messages sent directly to attendees' mobile devices. 
    • Powerful real-time marketing tool offering a direct-to-attendees, 140 character message
    • Push notification can link to items in the app (i.e., survey, profile,...)
    • To maintain integrity of messages, this is the only sponsor-related push notification available

Promoted Post
    • Message pinned to the top of the activity feed, which is a live feed within the app, similar
        to a Facebook or Twitter feed
    • Draw attendees in with a strong image and message
    • Include a special message, image, offer, or downloadable collateral for attendees
    • Each Promoted Post is pinned to the top of the Activity Feed for 60 minutes
    • Analytics (ad impressions and clicks) will be provided following the event

1 Live Poll
    • Create a fun live poll to increase engagement and brand awareness
    • Gather information about attendees
    • Appears at top of the Activity Feed while the poll is active
    • Pin to top of activity feed for one hour
    • Poll results will be provided following the event

1 Survey (maximum of 5 questions)
    • Opportunity to gain insightful and relevant feedback on product services of the sponsor
    • Multiple Choice, Selection and Open ended question formats available
    • Visible in survey tab and company profile



 

Custom Game Challenge
    • Interactive in-app game to incentivize attendees to interact with you
    • Game Examples:
        1. Attendees earn points by tagging sponsor in post, which promotes company in
           app activity feed
        2. Custom "challenge" - attendees must scan sponsor code available at tent to incentives
            (i.e., receive bonus points, be entered into drawings, receive custom virtual badge,...)
    • This challenge will be discussed and customized depending on your goals

Custom Achievement Virtual Badge
    • Sponsor branded virtual achievement badge for completing custom game challenge

Sponsor of the WingFest App Command Center
    • The WingFest App Command center will be the WingFest's location for Social Media
        Engagement, WingFest Game, & Prize Information
    • Sponsor logos displayed in App Command Center
    • Branded Giveaways (sponsor-provided)
Beacon Messages
    • More information coming soon