Technology Bits
Thoughtful technology. Better event experiences. One useful event technology idea at a time.
Before You Hit Publish, Grab Your Phone
Many attendees will complete registration entirely from their phone. A quick mobile test can reveal friction that is easy to miss on a desktop.
AI Is Everywhere. But What Is It Actually Doing?
AI is showing up everywhere in event technology. Understanding what it actually means for software to use AI makes the growing list of AI-powered features a lot less mysterious.
How exactly am I supposed to scan that?
Event emails can look perfect when testing but still be difficult for attendees to actually use. A few simple checks can uncover friction before attendees do.
If you build it, will they come?
Event apps can be incredibly useful, but success is not automatic. Test four common assumptions about adoption, engagement, features, and what app success really looks like.
Start with the experience, not the platform
Better event technology decisions start by defining the experience, objectives, and operational needs before choosing or configuring the platform.
Your attendees do not see separate platforms.
Attendees do not experience registration, email, mobile apps, and check-in as separate systems. They experience one event, and every handoff matters.
Are Your Event Technology Tools Working Together?
Each event technology platform may work correctly on its own, but the information, handoffs, branding, and attendee experience still need to work together.
More features do not always create a better event experience.
A better event experience does not always require more technology. Before adding another feature, ask whether it solves a real problem, who will use it, and what new work it may create.